You want the money you invest into your business technology to come back in the form of productivity and value, but how often would you say this is true for your business? If the answer is “less than I’d like,” then you might need to reexamine your IT spending and adjust it in a way that makes a difference for your business’ needs and goals. Today, we’ll examine what your infrastructure is trying to tell you and how you can make better spending decisions to make the most of your budget.
The Difference Between IT Reporting and Business Communications
You likely have metrics in mind to help you share information across departments, but each one will use different metrics and will have their own definitions in mind for what those metrics mean. Business metrics like return on investment and cost per lead are much different than IT’s low latency and maximizing uptime, for example. These metrics are all important, just in different ways, and you need a way to connect them into one story that guides your business forward.
How to Bridge the Gap Between These Languages
We’re sure you’d like your business technology to be less of a liability and more of an asset. After all, you don’t just want it to cost you money; you want it to help you achieve your goals so you can make money, too. The choices you make pertaining to technology will affect your business’ goals, and understanding how these choices act as connecting tissue between the various parts of your business is vital to achieving the outcomes you hope for.
Proactivity Should Be the Priority
You cannot think about your business technology as a simple utility; instead, you should consider it a strategic investment into a revenue-generating asset. The right IT will accomplish one of the outcomes you’ve set for your business:
- You want to boost the capabilities of the business network, but you also want to allow your team to work more efficiently to get more work done in a comparable amount of time.
- You might want to overhaul business communications, but at the same time, you’re opening up new sales opportunities to help your team connect with potential customers in new and innovative ways.
- You might be upgrading a server, but that server enables your team to process orders more efficiently and take on more clients.
- You might have kickstarted the interactivity between your network and your website, but you’ve also made it easier to connect with your customers and discover their needs.
- You might invest in security, but you’re putting a plan in place to protect the data you’ve collected from your customers.
All of these goals help your business thrive in more ways than one—and that’s the power of a great technology investment.
Increase Your Business’ Transparency
If you’re ready to start taking your business’ technology investments seriously, Business Solutions & Software Group can help. Consider our virtual Chief Information Officer services that can help you better plan and manage your technology investments. To learn more, call us at (954) 575-3992 today.
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